The Psychology of Smell

There is something amazingly personal and powerful about fragrance. 

A scent has the power to evoke memories and feelings in a manner that our other senses can't. 

Previous studies have revealed that people can remember a scent with 65% accuracy after a year, while visual memory drops to 50% after only a few months (see wax melt). 

The smells we experience have a crucial role in associating memories and places. 

Whether it reminds you of your mum's cooking or a childhood trip to the beach, a distinctive scent sinks in your brain and stays there.

Smell and emotion

Do you know that smell strongly influences the emotions we feel daily? The feelings we feel affect our relationship with places and people. A part of our brain smells and tastes, and that same part of the emotional brain is where our personality lies.

Smell and time

Research has also shown that smell can influence our perception of time. In a study, 20 separate participants were exposed to a baby powder aroma, a coffee aroma, and no aroma at all.

The coffee aroma produced a minimal perception of time; the baby powder aroma produced a more extended perception. 

Smell and productivity

Our senses of smell can affect productivity in office environments. Specific scents are said to increase alertness which results in increased productivity rates.

A study discovered that when lemon oil was diffused inside a Japanese office building, the productivity among the data entry operators increased by 54%. Scents can help reduce afternoon brain fog by revving concentration levels.

People reminisce by way of smell. Visit Village Wax Melts: Wax Melts® | Scented Wax Melts UK | Loved By  to discover your new favourite scent and create some new memories.